Jake Lunde

Product designer who ships production code. Ten years in consumer products, currently leading design across Greenlight’s family finance ecosystem: investing for kids, AI-guided decision tools, and Family Hub, the company’s first hardware product, now live nationwide.

Experience

Led end-to-end design of Family Hub, Greenlight’s first hardware product: a shared home display for family calendars, chores, lists, and location. Took it from vision to concept through interaction, visual, and motion design to nationwide launch in 2026 as the product’s primary designer.

Redesigned Invest, Greenlight’s investing product for kids and families. Customers exposed to the new experience made a first trade at 3–4× the rate of those who weren’t, and detail views rose 355%, driven by AI-guided decision tools that explain what a company is before a kid buys it.

Shipped production code, including the app’s first haptics. Built the design team’s design-to-code pipeline: components mirrored from Storybook into Figma, plus a self-built Figma plugin that captures design edits as diffs and hands them to Claude to open production pull requests, keeping the design system and shipped code in parity.

Owned product design and creative strategy for the Disney Cruise Line Navigator app, the onboard companion guests use to plan every day of a sailing.

Built and maintained the design system for Disney Cruise Line’s digital products, and drove the organization’s Sketch to Figma migration, including leading training sessions and design workshops for executives and partner teams.

Ran the full research loop (session guides, testing, synthesis) and presented strategy and design up to VP level.

Strategy and interaction design on 2–6 month engagements for Google, Amazon, Microsoft, Dell, eBay, Oculus, REI and more.

Specialized in complex enterprise problems across platforms and devices: stakeholder alignment, research synthesis into process and experience maps, prototypes for usability testing, and full design-system documentation.

Skills

DesignProduct design · Design systems · Interaction design · Prototyping · Design research · Accessibility

Code GenerationTypeScript · React · Next.js · CSS · SwiftUI

ToolsFigma · Claude Code · Cursor · Storybook · Motion

Education

Also: amateur musician, baker, and dance mom to a dog with more followers than most.